Designing a lifestyle card for the segment you actually serve

A lifestyle card is only as good as the life it fits. An under-35 segment responds to gaming credits, streaming and experiences; affluent customers value travel, golf and fine dining; expats value remittance and eSIM.

The engine behind the card

FinNovaTech provides the benefits engine, the curated merchant network and the mobile experience; the bank provides the card rails and the customer. Typical go-live is 6–10 weeks, not 18 months.